CLARITY ⏻N PMF

    Privacy Policy

    Last Updated: January 7, 2026

    Information We Collect

    We are committed to protecting your privacy. We collect several types of information from and about users of our Website:

    Information You Provide Directly: This includes information you provide when you register an account, fill out forms on the Website, enter data into the Clarity on PMF™ tool, communicate with us via chat or email, or use other features of our services. The information we collect may include your name, email address, login credentials, company or business information, and any other content or details you choose to submit.

    User Content: Any data, text, or other content that you input into the Website (such as information about your product or market) is collected and stored by us in order to provide the service.

    Information Collected Automatically: When you navigate and interact with the Website, we may use automatic data collection technologies to gather certain information about your device, browsing actions, and usage patterns. This may include your IP address, browser type, device type, pages or features you access on the Website, the dates and times of your visits, and referral information.

    How We Use Your Information

    We use the information we collect for purposes consistent with this Privacy Policy and in furtherance of our legitimate interests in operating our business. Uses include:

    • Providing and Improving the Service: To operate and maintain the Website and our services, process your inputs and requests, generate reports, and provide you with the functionalities of Clarity on PMF.
    • Communication: To communicate with you about your account, respond to inquiries, provide customer support, and send necessary information related to the services.
    • Transactions: To process transactions and payments for Paid Services, and to deliver purchased reports or services.
    • Analytics and Improvements: To analyze user interactions and trends in order to improve our Website and services.
    • Legal Compliance and Security: To enforce our Terms of Service and other agreements; to prevent fraud, spam, and abuse.

    Sharing Your Information

    We do not sell or rent your personal information to third parties. We may share information about you in the following circumstances:

    • With Service Providers and Partners: We may share your information with trusted third-party service providers who perform functions and services on our behalf.
    • Business Transfers: If Probiovita is involved in a merger, acquisition, or sale of assets, your information may be disclosed to that company as part of the transaction.
    • Legal Requirements: We may disclose your information if required to do so by law or pursuant to a valid legal process.
    • With Your Consent: In situations where you have provided consent for us to share information.

    GDPR Compliance (For EU Users)

    If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the following additional information applies to you under the General Data Protection Regulation (GDPR):

    Data Controller: Probiovita UAB, operating Clarity on PMF, is the data controller responsible for your personal data. For any questions regarding how we handle your data, contact us at team@probiovita.com.

    Legal Basis for Processing: We process your personal data based on:

    • Contractual Necessity: Processing necessary to provide you with our services as agreed when you signed up.
    • Consent: For marketing communications and optional analytics, we rely on your explicit consent.
    • Legitimate Interests: For improving our services, preventing fraud, and ensuring security.
    • Legal Obligation: Where we are required to process data to comply with applicable laws.

    Data Retention: We retain your personal data for as long as your account is active or as needed to provide our services. After account deletion, we delete personal data within 30 days, except where retention is required for legal compliance.

    International Transfers: Your data may be transferred to and processed in countries outside the EEA. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

    Your Rights and Choices

    Depending on your jurisdiction, you may have certain rights regarding your personal data:

    • Right of Access: To request a copy of the personal data we hold about you.
    • Right of Rectification: To request that we correct any inaccurate or incomplete personal data.
    • Right of Erasure: To request that we delete your personal data.
    • Right to Object/Restrict Processing: To object to or request the restriction of processing.
    • Right to Data Portability: To request your personal data in a structured, machine-readable format.
    • Right to Withdraw Consent: If processing is based on consent, you may withdraw at any time.

    Data Security

    We take reasonable measures to protect the security and integrity of your personal information. We employ administrative, technical, and physical safeguards designed to protect against unauthorized access, alteration, disclosure, or destruction of the personal data we store.

    Children's Privacy

    Our Website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age.

    Changes to this Privacy Policy

    We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy.

    Contact Us

    If you have any questions or concerns about this Privacy Policy, please contact us:

    By Email: team@probiovita.com

    Also see our Terms of Service.