Choose Your Depth
Start free. Go deeper when you're ready.
Clarity on PMF is a venture intelligence system, not a survey tool. The same 22-metric diagnostic engine powers every tier.
The alternative is $15,000–$150,000 in human consulting.
All Clarity on PMF reports are AI-generated and labeled as such.
How much have you already figured out?
Free PMF Score
Where you are
You suspect something's off but can't pinpoint what. You need a clear, honest signal.
What it does
- 46 targeted diagnostic questions
- PMF Score (0-100) with zone classification
- Dimensional breakdown
- Critical findings summary
- Blindspot severity rating
Next step: Unlock your MVP Playbook
MVP Playbook
Where you are
You've seen your score and want a practical plan to start fixing what's broken, without committing to the full report yet.
What it does
Everything in Free, plus:
- Personalised launch/pivot guide
- Built from your assessment data
- Action-oriented next steps
- Specific to your gaps, not a template
Next step: Upgrade to the Complete Report ($149 applies as credit)
Complete Report + 12-Week System
Where you are
You're ready for the full picture: 22 metrics of PMF intelligence, every blind spot with evidence, and a structured execution plan to close the gaps in 12 weeks.
What it does
Everything in Playbook, plus:
- PMF scoring across 22 metrics and 3 dimensions
- Cognitive blind spot analysis with evidence
- Market reality check: how your assumptions hold up
- North Star metric identification
- 12-week execution plan with decision milestones
- Structured experiments with success criteria
- Execution monitoring with plan intelligence
- Momentum scoring and action tracking
- Personal founder note for your situation
- Investor-ready shareable report
What's next: 12 weeks of execution monitoring against your diagnostic findings
Complete Report + 90-Minute Consulting Call
Where you are
You want the complete diagnostic and dedicated time to pressure-test the findings, priorities, and next decisions.
What it includes
Everything in Complete Report, plus:
- One private 90-minute consulting call
- Review of your report and highest-priority findings
- Decision-focused discussion of your next steps
Progress Check
Come back at week 12+ to retake the 46-question assessment, measure how your PMF score has moved, and surface the next blind spots. Sold separately and not bundled into Complete, available to any founder, whether you started Free, bought the MVP Playbook, or have the Complete Report.
Deep Dives (operating intelligence extensions)
Want to go deeper on a single dimension without the full Complete Report? Each Deep Dive is a focused analysis built from your assessment data.
Customer Clarity
ICP precision, jobs-to-be-done, and the signals you're missing.
Execution Readiness
Velocity, prioritisation, and where execution leaks energy.
Idea Validation Sprint
Pre-build validation playbook for an idea or pivot path.
One-time payment. Built from your free assessment data, no extra questions to answer.
Our Guarantee
If you complete the assessment and your report doesn't surface at least one insight you hadn't considered, we'll refund your purchase. No hoops.
Choose self-serve clarity or add focused expert review. The $500 Complete Report gives you the full diagnostic and execution system. The $2,500 bundle adds a dedicated 90-minute consulting call.
46-Question Deep Diagnostic
Not a survey. A structured diagnostic designed for how founders actually think. Each question built to surface what you're avoiding, even from yourself.
Multi-Dimensional PMF Analysis
Product-market fit isn't one thing. It's many interconnected dimensions. We score each one independently, then show you where the misalignments hide.
Cognitive Blind Spot Detection
A layer of analysis that identifies the self-deception patterns killing your startup slowly. The biases you can't see in yourself, detected from patterns across your own responses, with evidence.
Progressive Diagnostic Design
The diagnostic unfolds progressively, each section calibrated to reveal more than the last. By the end, you'll see patterns you've been blind to for months.
What You're Really Deciding Between
Can I get consultant-grade clarity without consultant prices?
| Feature | Free Surveys | ChatGPT | Clarity on PMF | Human Consultants |
|---|---|---|---|---|
| Price | $0 | $0 | $500 report / $2,500 with call | $15,000-$150,000 |
| Turnaround | Instant | Instant | 3–8 minutes | 2-8 weeks |
| PMF Score | Basic % | ✗ | ✓ With Zone Ratings | Variable |
| Decision Pattern Analysis | ✗ | ✗ | ✓ Scored with evidence | Rarely |
| 12-Week Execution Plan | ✗ | ✗ | ✓ Personalized | ✓ Over weeks |
| Structured Experiments | ✗ | ✗ | ✓ Personalised | Variable |
| Sales Calls Required | No | No | No | Yes |
Ready to stop guessing and start knowing?
Get Your Diagnostic